I have been attempting to learn about how to shop sustainably for a while. However, the fashion industry is a complex and big ol’ world. I found it hard to know where to begin in terms of finding out more about specific brands and how to discover new brands who are ensuring they are sustainable. After asking around and looking on the ever helpful world-wide-web, I found a few resources useful. I thought I would share the few resources I found helpful when learning more about sustainability within the fashion industry.**
**How many times can I say sustainably/sustainability/some-variation-of-sustainable in this post – I think it’s going to be a fair few!
“The road to sustainability is here; all we need to do is follow it”
I started researching all things sustainable ye ol’ fashioned way. With a book. I had heard about Safia Minney’s Slow Fashion and thought it sounded so interesting. With chapters on Eco Concept Stores, Designing for a Sustainable Future and Social Entrepreneurs, this book covers it all. It compacts a lot of information surrounding sustainability in fashion into one lovely, easily digestible book.
A friend of mine told me about this App. I was asking her how I could know if a particular brand was sustainable. She recommended the Good On You app. By typing in a company name on their homepage, it will break down information about the brand in terms of how ethical they are with regards to Labour, Environment and Animals. It rates these factors and explains a little about the brand. It then gives them an overall rating:
‘Great’ for the transparent and responsible brands.
‘Good’ for brands who have taken many positive initiatives to ensure they are sustainable.
‘It’s a start’ brands who are making progress.
‘Not good enough’ for brands who have provided a little information in some areas but not enough to really understand what is happening within the supply chain.
‘We avoid’ for brands provide little to no information about how their clothes are made and need to do more.
Good On You also recommend similar brands, with the most highly recommended having a rating of ‘Great’ enabling you to discover new brands who are being proactive. They also provide articles on all things from ‘Natural, Traditional and DIY Dyes from Around the World’ to ‘8 Great Apps Every Ethical Consumer Needs in Their Life’. It’s a humongous hub full to the brim if you’re after a one-stop-shop for a hell’uva lotta sustainable fashion info in one virtual place.
As with the Good On You app, Project Just easily compacts information provided by brands on all things from their labour conditions to their environmental impact to whether they are able to trace clothes back through the supply chain. Rather than trawlling through brand websites Project Just (like Good On You) have compacted all the information so it’s super duper easy to digest. As well as articles on a whole range of topics including ‘7 key terms’ needed for chatting sustainability, the website also shows where to shop sustainably when in different cities. All the sustainability information at your fingertips!
If you have tips on how to learn more about sustainability in fashion please tweet/comment/email me as I am always on the lookout for more information!