I recently saw an advert for Nobody's Child and took notice. The line that caught me was 'with a conscious' - not something usually dispayed on fashion adverts. After a bit of research and a little read of the information on their 'About Us' page, I understood a little more about how they go about producing clothing with a conscious. One of the issues in the fashion industry at the moment is the supply chain, that's all the stages a garment goes through from design to construction to shipping to landing in the shops. The supply chain for many brands isn't as transparent as it should be. Fashion Revolution are calling for a transparent supply chain, one where you can trace exactly where a jumper/dress/blouse in a shop has come from and by doing this, the brand should ensure that each person in the chain is paid fairly and that working conditions are good.
Nobody's Child are able to eliminate problems with transparency by owning their entire supply chain. Rather than outsourcing construction to other factories they are able to keep a track of exactly who is making their clothes and in turn, are able to ensure they are paid fairly.
The advert got my attention and I was on their website pretty quickly. With a whole bunch of wonderful things I was pretty certain I would be able to commit to wearing a few of the pieces 30 times, the magic number I try to commit to when purchasing a new item. Seemingly having a little obsession with star print, I ended up picking the jumpsuit which I wore a hell'uva lot over the festive period, and this star print shirt. I think star print looks great with all sorts - it can be paired with a check or a stripe for a little pattern clashing but looks equally as put together when chucking on with something plain. Shopping all things star print at Nobody's Child has most definitely turned out to be a winner, winner chicken dinner all round!